Friday, 27 November 2009

what's in a name?

Well, if the name is PET-CESSORIES, then an unfortunate allusion to something you might put somewhere you might not want to think about.

And yet, remarkably, that is the name of some pet equipment shops in and around Cambridge (and maybe elsewhere for all I know). It's not clever really, is it? Now, Axcessories, a hardware shop, that would be a good name. Maybe someone's thought of it, but Pet-cessories? Please...

On the M1 from Sheffield to Leicester this afternoon we did, however, see a very good company name on the back of a white van:


that is actually quite good for a fire-retaring services firm. Well done to them. But Pet-cessories...?